Executives should make short films

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 13, 2021, 11:34 AM UTC

By leaning into the brand's purpose and leveraging the power of storytelling, businesses can make a short film to tell stories that move people.

Business executives should tell their and the brand's stories, highlight the people behind the scenes to create an emphatic connection. Short films are an excellent way to build a relationship with customers at a personal level.

Take a storytelling approach and create short films that reflect their brand personality and leans into brand purpose. But, branded videos should also appear personal and vigorously promote brand values.

Hearing people's life experiences, listening to their recollections and feeling their emotions helps forge connections with consumers. Apart from fostering customer relationships, short films can also help companies stimulate powerful conversions and build an authentic customer community.

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