Leverage email marketing to boost business

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 13, 2021, 3:15 PM UTC

Every dollar spent on email marketing can return up to $44 in profits.

Businesses should use email marketing to be relevant among customers and foster long-term customer relationships. Brands can also use emails to keep consumers updated about the company and upcoming product launches.

Leveraging email marketing can help companies can collect valuable customer feedback and boost engagement. Asking shoppers about their opinions shows that the brand cares for its customers. Marketers can also personalise emails and greet subscribers by their name to make them feel valued further.

Brands should also build an email list with details of people who may want to know more about products or services. Marketers can ask for email addresses through signups for virtual contests or in exchange for free samples. But, make sure to collect consumers’ consent for using their emails for marketing purposes.

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