Plan PPC campaigns tactically

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 13, 2021, 11:49 AM GMT+0

This piece suggests tips that marketers can use to ensure their PPC campaigns are successful.

While planning PPC campaigns, marketers should design a strategy around the entire funnel. The strategy should include customers who do not know about the brand and the customers they have brought from them before.

Marketers should create unique assets for each stage of the sales funnel. For lead generation goals, marketers can provide assets like a free webinar, information kit or whitepaper. However, they should strategically select their platform based on their niche and audiences’ browsing habits.

Businesses can start with Facebook and Google Ads while exploring options like TikTok, LinkedIn and Twitter based on their audiences’ preferences. While launching a product, companies can combine all these tips to get desired results from their PPC campaigns.

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