Improve link-building strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 14, 2021, 5:25 PM UTC

Link building is one of the most important factors that search engines use to determine rankings.

To earn quality backlinks from high-authority domains, marketers can leverage strategic guest blogging. Marketers should create a unique piece of content - like a case study - that is relevant, authoritative and attracts their target audience. Strategic guest blogging can help companies improve search rankings and get increased traffic as well as qualified leads.

Creating and distributing infographics can help companies generate organic traffic and earn quality backlinks without even asking for it. Studies show that articles with infographics can make around 178% more links.

Marketers should also become active on social media by sharing new posts and images to boost engagement and expose the brand to its prospects. Further, look for pages on blogs with dead links and leverage the broken links strategy to earn quality backlinks from high-authority domains easily.

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