Understand a sector before disrupting it

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 14, 2021, 2:48 AM UTC

Research channels to develop disruptive campaigns on platforms that aren't being used by competitors and connect with customers through their preferred channels.

Disruptive marketing enables firms to differentiate themselves from competitors, reinvent strategies, and develop new product concepts to shake up the market and attract customers. With disruptive marketing being unique, clear, and relatable, as well as simple to develop, brands can impact consumers’ purchase decisions and drive sales.

To create disruptive marketing campaigns, brands must have a thorough understanding of their sector, including all competitors, possible partners, consumers, general trends, and more. This can assist brands in appropriately pricing their products, identifying market gaps, and disruption potential.

Learn about customers' interests using tools like Google Analytics to improve their consumer journey with immersive experiences. Consumer journey insights may also assist brands in developing relevant and distinctive experiences, as well as engaging and humorous content.

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