Unbox products on Instagram via videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 15, 2021, 8:34 AM UTC

Text Optimiser and weekly hashtags can help brands discover new content ideas for Instagram posts.

Brands can target Instagram users in the United States and around the globe by developing an Instagram marketing strategy. To maximise reach, create an Instagram content calendar that also accounts for yearly holidays. Promote featured products on the homepage, link posts to the website, and plan newsletters based on the calendar.

Consistently and regularly uploading content can help businesses earn the trust of prospective customers. Marketers can increase sales and promote brands by converting testimonials into visual quotes, creating micro-videos of product unboxing, sharing behind-the-scenes content, and more.

Encourage followers to visit the website by asking them to click on the link in the bio and develop compelling CTAs to drive conversions. Use tools like Videoleap and video and photo editing software to optimise Instagram posts and attract consumers.

Read the original article

[5 minute read]