Utilise videos to attract leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 15, 2021, 4:24 PM UTC

This piece suggests tried and tested tips that marketers can use to attract leads and build authority with video marketing.

Leveraging videos for marketing activities can help marketers effectively increase the visibility of their brand. Businesses can create how-to videos to attract the attention of users looking for solutions and novel ways of doing something.

Creating how-to videos can also help companies effectively build authority and show expertise. Companies can also use videos to show a recap of an in-person event. They can also add more value to the recap videos by curating all relevant information gathered from these events.

Marketers can also create videos focused on industry news stories. But, they should also share their insights to make videos more attractive to their target audiences. They can further post video interviews with C-suite executives. Creating thought leadership video content can help companies increase their overall authority.

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[3 minute read]