Use CTAs to boost YouTube subscriptions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2021, 1:43 AM UTC

With YouTube being the biggest video-sharing network, companies should leverage this platform to attract a global audience.

Using a simple call-to-action (CTA) asking audiences to subscribe can help marketers increase their YouTuber subscriber count. But businesses should show audiences that their channel is worth subscribing by creating videos on trending topics and providing valuable information. They can also compel audiences to subscribe to a channel by uploading teasers of upcoming videos.

Collaborating with influencers in relevant niches lets companies reach audiences beyond their follower’ list. A brand’s YouTube channel can be promoted on the brand’s other social channels to drive traffic to their YouTube channel. It can help companies boost brand awareness and increase YouTube subscribers.

Creating quality content should always be marketers’ top priority. Further, invest in channel branding activities and shape YouTube content marketing strategy in a manner that promotes interactivity.

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