Optimise content for voice search

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 19, 2021, 3:00 AM UTC

Break down long-form content into subheads to boost content marketing efforts.

With the rapid growth of content resources on the internet, merely producing content isn’t enough. Offer value-driven content like ebooks, guides, and testimonials to convert consumers.

Moreover, with video helping 90% of consumers to make purchasing decisions as per HubSpot, video marketing campaigns can help brands enhance digital campaigns. Using AI and data from tools like Google Analytics can help brands create hyper-personalised content and offer consumers tailored content.

Optimise content for voice search for it to be served through voice assistants like Siri and Alexa. Crafting AI-powered content can be vital for content marketing. Also creating long-form content can improve search ranking, as search engine algorithms prioritise expertise and topical authority.

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