Optimise on-page titles to get leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 19, 2021, 3:11 AM UTC

Measure metrics like page-views, average time spent, bounce rates, conversion rates and more to attribute sales to SEO performance.

Implementing SEO techniques can help marketers target customers who are likely to make big purchases regularly and generate high-quality leads. Applying fundamental SEO principles can help brands drive organic traffic to their website and boost lead generation.

To create an effective SEO strategy, consider factors like keyword targeting, content development, on-page optimisation, and link building. Conducting keyword research, developing a content strategy based on the data, and optimising on-page content like titles, with high-intent keywords can enhance SEO.

Pick a website with a good flow of organic traffic in the niche, which ranks similar brand keywords to build backlinks and boosts search ranking. Brands should develop easily navigable and accessible sites with enhanced design and content to retain visitors and effectively convert them.

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