Use colours to engage with consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 19, 2021, 3:18 AM UTC

Hiring professional freelance graphic designers can help businesses create brand designs cost-effectively.

To improve digital branding, businesses must ensure every element of their brand like logo, colours, tone of voice in communication is differentiated from competitors and aligned with brand goals. Develop a mood board with images and graphics to produce logos and colours with an intuitive visual identity and reflect the brand’s vision.

With colours physiologically and emotionally affecting people, assess the colours used in logos, templates, and posts, to accurately convey the precise brand emotion. Develop a mobile-friendly website with seamless and user-friendly functions to ensure its accessibility to the target audience and to retain users.

Creating social media content across platforms like Twitter, Instagram and more can further help brands augment the reach of their visual content and boost engagement. Produce consistent designs, colours, and formats across channels to drive awareness.

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