A Quantum Metric study found that 47% US adults would spend more in this holiday season than pre-pandemic.
Having not been able to celebrate the holiday season together with loved ones in 2020, US adults are 56% more likely to see this year’s holidays as important or meaningful. Their likelihood of being more emotionally invested in 2021 holidays than last year is higher as well.
As a result, 62% of Americans would surpass their pre-pandemic holiday spending. With the majority of consumers seeking gifts that represent a personal connection with the recipient, the emotional spending is expected to drive up consumers’ budgets. 30% of respondents would spend up to $1000 this holiday season.
Shopper’s approach towards the season would be informal. They could shop while engaged with other activities like watching TV. 62% of Americans plan to shop online primarily.
[3 minute read]