Reach Gen Z and Y shoppers via audio ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 23, 2021, 2:53 AM UTC

Offer valuable information, content, and products to connect with Gen Z and Y consumers.

As consumers begin venturing outside, brands looking to engage millennials and Gen Z consumers must meet them through their preferred channels. A recent YPulse survey found that 80% of consumers under 40 are spending time with family this summer, and 60% are heading to the beach or pool.

Create subtle ads across social media, through features like TikTok’s “For You” pages or Snapchat and Instagram Stories. Serving audio ads on streaming music services like Spotify, Apple and more can further help marketers reach Gen Z and Y.

Use geotargeting to deliver content to Gen Y and Z consumers who plan to participate in outdoor activities. Create in-app ads on popular gaming platforms, as 87% of consumers play video games on a daily or weekly basis, as per Deloitte.

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