Focus on improving PR writing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 26, 2021, 5:33 PM GMT+0

Using the “Public Relations Writer’s Code of Conduct” can help companies directly address how practitioners must write for PR and related business purposes.

To ensure the credible performance of each PR professional, companies should use a PR Writer’s Code of Conduct. There are many US Codes of PR Conduct like Arthur Page Society and The PR Council. Following any of these codes can help PR pros improve their writing and spread their message credibly.

Businesses should use the code to train employees on how to write better for PR purposes. They can also refer to the code as a benchmark for measuring individual and group performance and subsequently assigning corrective actions.

PR professionals should educate employers on PR writing’s importance and role in using it ethically, legally and responsibly. They should further write clearly and avoid making false claims or relying on jargon.

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