Use internal links to boost website traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 26, 2021, 5:37 PM GMT+0

Internal links are links that help navigate and explore a website.

An effective internal linking strategy can help brands boost website traffic, increase dwell time and reduce bounce rates. It can also enhance the chances of ranking higher on SERPs. By providing appropriate internal links, marketers can help users quickly locate relevant and meaningful content within their website, increasing the chances of users spending more time on the site.

Having a feed on the homepage linking recent articles can help get content indexed and ranked faster on search engines, improving search rankings. Publishing multiple pieces on a specific topic can further strengthen the authority and boost page rankings.

Marketers should add internal links within their landing pages, blog posts and repurposed content.  But, always make sure none of the links is broken and each link is relevant and contextual.

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