Build a loyal consumer base using DTC

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 28, 2021, 2:01 AM UTC

Reduce operating costs by selling directly to customers and use the savings for social media marketing.

Adopting a direct-to-consumer (DTC) approach eliminates the need for third-party marketplaces or retail partners like Amazon, and helps generate profits faster. DTC models can help online businesses better manage customer data, prevent data leaks, and gain access to information like traffic sources and conversions.

Brands can use these insights to improve users’ online browsing experience and overall customer journey. Selling directly to consumers further improves consumer experiences, as brands can better control how their prospects are being treated while conveying a positive brand image and story.

Businesses can promptly address and resolve consumer issues in a DTC model. Moreover, DTC models allow companies to build a loyal following, as the “middle man” is taken out of the equation, thereby effectively creating demand for their products.

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