Customer-centric ads boost ROAS

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 28, 2021, 3:22 AM UTC

A centralised product catalogue can help businesses showcase products in ad campaigns.

Optimising ad campaigns can assist organisations in targeting the right audience, developing tailored content and messaging, and lower consumer acquisition costs (CAC). Brands can boost their return on ad spend (ROAS) by creating multi-channel ad campaigns centred around customers and algorithms.

Creating multi-channel ad campaigns on popular platforms based on KPIs and consistent messaging helps marketers repurpose media, deliver seamless experiences and extend reach.  Businesses can make real-time adjustments and optimise ads by tracking keyword performance, audience behaviour, and more.

Build a multi-media ad campaign across platforms and media assets like landing pages, YouTube, and more to deliver a consistent consumer experience (CX) to enhance the buyer journey. Align ad strategy to the awareness, consideration and decision stages of consumers’ journey to create and serve appropriate ads.

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