Amazon fined for violating EU data laws

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 30, 2021, 5:51 PM UTC

Amazon’s quarterly earnings report revealed a fine of $887 million had been imposed against them, the largest penalty ever under Europe’s data protection regulations.

Earlier this month, a decision was issued against Amazon Europe Core S.à r.l. by Luxembourg’s National Commission for Data Protection (CNPD). CNPD claimed Amazon’s way of processing personal data did not comply with GDPR.

Based on this decision, Amazon was fined $887 million and was asked to revise corresponding business practices. While CNPD has not released a statement on its decision yet, Amazon’s earnings report for 2021 Q2 shows the company has submitted a 10-Q filing with the SEC.

Additionally, Amazon said to the Wall Street Journal, “The decision relating to how we show customers relevant advertising relies on subjective and untested interpretations of European privacy law, and the proposed fine is entirely out of proportion with even that interpretation.”

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