Support omnichannel efforts with DOOH

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 03, 2021, 11:37 AM UTC

While 90% of advertisers believe that Digital out-of-Home (DOOH) is “the right place to invest”, 53% find buying ad placements for the format difficult, as per a Verizon Media study.

Digital out-of-home is fast becoming one of the most prominent advertising channels, owing to the digital transformation of the out-of-home space. With OOH transforming strategic billboards into digital displays, many national brands, performance-based D2C companies, savvy buyers and businesses are adopting DOOH.

Omnichannel platforms and advertising partners can help brands purchase DOOH ads, boost ad performance, collate audience insights, retarget consumers, and drive sales. Integrating DOOH with omnichannel media extends reach and improves overall campaign performance.

Businesses can leverage DOOH’s full-funnel measurement to craft compelling creatives for their marketing campaigns. Allocate appropriate budgets for tools, expertise, and ads through indicators like KPI to develop long-term DOOH strategies.

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