Boost email engagement with rich media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 04, 2021, 11:55 AM UTC

Ensure the layout of an email is organised for seamless user experience, with sufficient white spaces.

Marketers must create email designs following best practices to address the challenge of consumers' diminishing attention spans. A well-designed email structure with easy navigation, a logical flow of order, and CTAs can help keep email recipients engaged and encourage them to act.

Make sure emails are responsive across all devices and contain strategically placed CTAs. Use a footer template with contact details and the unsubscribe link. Incorporate rich media like GIFs, videos, interactive sliders, as well as alt texts and appropriately sized images to boost engagement.

To maintain readers' attention, create an inverted email design with the logo at the top, followed by the header and hero image. Avoiding harsh contrasts and colours, structuring text left to right, using headers, and more can boost email accessibility.

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