Despite being rather old-fashioned, email remains one of the most effective marketing tools available in the market.
The lynchpin of a successful email strategy is carefully defining the target audience. Identifying the target audience helps in creating campaigns that appeal to people likely to buy or need the company’s products or services.
After deciding on their target demographic marketers need a well-planned email strategy that can deliver higher engagement and greater ROI. Marketers should ensure their marketing plan includes a list of email marketing tools, types of emails to be used, timelines and tactics to build email lists.
But, while building the email lists. Marketers should also ensure compliance with CAN-SPAM act of 2003. This means that they should make sure that they only reach out to consumers, who have subscribed to their services.
[4 minute read]