Optimising link placements and bylines helps enhance website SEO.
Because the role of PR is continually evolving, PR practitioners must concentrate on the long-term value of SEO to published PR content’s search ranking. With factors like authority, content alignment with search queries, page links, titles and more influencing search rankings, PR pros must leverage AI solutions to better their SEO efforts.
PR pros can modify titles and descriptions, add backlinks, adjust content depth, and word balance, establish internal link structures, and fix broken links across pages to optimise SEO. To build SEO value, place links in blogs and whitepapers from high-authority sites based on exclusivity and reach.
Answering FAQs and Q&As in articles and publishing them with internal links augments and tracks site traffic. Use tools like SEMrush to conduct keyword research and follow Google’s EAT core principles to create quality content based on search volume.
[3 minute read]
