Adopt AI to lift ecommerce sales in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 10, 2021, 11:55 AM UTC

Sales from mobile devices will account for 73% of overall ecommerce sales by the end of 2021, the article shares.

Many businesses responded to COVID-19 by adopting and expanding their ecommerce operations to meet the consumers’ changing priorities amid the pandemic. Marketplaces are embracing transformations like contactless transactions to serve consumers’ changing interests in the new normal.

Businesses would do well to build strategies around these developments, as well as grow their presence to attract and retain new customers. With consumers now ordering products online, brands should create ecommerce friendly websites for customers, and clients to leverage the changing buying patterns.

Optimising ecommerce stores for mobile shopping and delivering personalised consumer experiences via analytics and AI can help businesses boost sales online. Create high-quality and meaningful influencer marketing campaigns to drive awareness, engagement, and sales, as more people now consume videos.

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[6 minute read]