Kids can now ask Google to remove their images from search results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 10, 2021, 6:24 PM GMT+0

The trillion-dollar company has made updates across a spectrum of products as it looks up to strengthen online security for minors.

The move is the latest in series of regulations to aimed protect under-18 users from the Tech Giant. The California-based company will let children request their images to be taken off Google Image Results. The update does not delete the image from the internet, but it will no longer be featured in image search results.

Google Search will automatically apply the SafeSearch feature for users under 18. Additionally, the company will also restrict minors from turning on their location history. YouTube will also switch its default mode for users between 13 and 17 years to private.

Google Ads will set up safeguards in the coming months to prevent age-sensitive ad categories from being shown to teenagers. The company also aims at blocking ad targeting based on age, gender and interests of audiences under 18.

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