AI, shoppable content and personalisation is the future of digital marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 12, 2021, 5:21 PM UTC

Businesses must adopt modern-day digital marketing strategies to generate qualified leads and increase accessibility for consumers.

Incorporating AI in digital marketing solutions can help brands improve customer experience and reduce operational costs. Around 37% of consumers use chatbots for timely assistance for their problems. Similarly, chatbots can also help enterprises to cut down operational costs by 30%.

Marketers must use interactive and shoppable content to spur their conversions. A relatively new concept, shoppable content refers to videos, images and articles that customers can click on to head directly to the buyout portal.

Most consumers (71%) feel frustrated when brands fail to offer a personalised experience. 91% of customers are more likely to purchase from brands that provide relevant content. Focus on personalising the brand’s marketing approach based on audience insights like age, gender, location and buying patterns.

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