Begin marketing efforts for products six to eight weeks before launch

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 12, 2021, 1:51 AM UTC

Pre-launch marketing and advertising gives customers a reason to look forward to the product launch.

In this article, the author makes a case for beginning product marketing while a product is still being developed. This allows a brand to develop excitement, anticipation, trust and interest around the products being developed.

Kickstarting marketing six to eight weeks ahead of launch can ensure a more receptive audience at-launch. Having teased a product in public can also improve its time to market. It also helps keep a product and its brand top-of-mind as long as the communication has been consistent.

With pre-launch marketing efforts, brands can cultivate a better understanding of the product in the audience’s mind. It is extremely useful in building high-value relationships with customers, a tactic that can be beneficial come launch time.  

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