Global influencer market to reach $2.85 billion by 2025

Rajarshi Chatterjee
August 12, 2021, 5:49 PM UTC

Market Research Future’s latest report highlights that the influencer market is expected to expand at a CAGR of 8.2% to reach $2.85 billion by 2025.

This 8.2% CAGR of the influencer market is fuelled by the growing need for brands and agencies to build meaningful connections with consumers. The global influencer market has expanded significantly as brands capitalise on influencers to connect with their prospects via social platforms more modern, relatable, bonded, and natural ways.

A Social Beat Digital Marketing LLP study found nearly a quarter of all marketers believe influencer marketing is a more robust alternative to conventional marketing. 90% of brands also believe influencer marketing is better at attracting and engage targeted consumers.

Northern America has the largest share of the influencer market. But, Asia Pacific is projected to have the highest CAGR during the forecast period.

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