Marketers must focus on boosting brand visibility online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 13, 2021, 5:32 PM UTC

This article lists five ways in which brands can ensure greater online visibility and consumer engagement.

With increased competition to grab customers’ attention online, marketers must focus on basic yet effective strategies to boost brand visibility. To start with, focus on optimising website and blog content for search engines. Marketers must target low competition search terms while incorporating keywords in their content.

Brands must engage customers on social media platforms through posts that reflect their authenticity. Audiences perceive organic social media posts to be more authentic than paid ads. Additionally, use the organic content approach and include relevant hashtags in brand posts to join existing conversations.

Collaborate with influencers to help take the brand’s affiliate programmes to wider audiences. Brands can also consider running contests to get more people to follow them on social media platforms.  To ensure maximum popularity, the rules of the competition should be simple and the prize tempting enough.

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