Share both fundraising amount and valuation details with reporters

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 13, 2021, 10:23 AM GMT+0

Notify journalists about any funding announcements at least two weeks prior to help them prepare.

Businesses that are fundraising should have a PR strategy ready to convey their brand's story, nurture relationships with reporters, and pitch for media coverage. Share the current valuation of the businesses and the funding amount required with the journalists.

Linking the announcement to a current and relevant news cycle can help PR professionals entice journalists and provide them with a hook to cover the story. To increase placement opportunities, create unique pitches addressing media outlets across categories like regional, general investments.

Including quotes from investors in the press release and requesting venture capitalists to post the announcement on their websites can further help brands boost media coverage. Personally reach out to consumers to inform them about the funding to keep them in the loop and build trust.

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