Use Instagram Insights to analyse content effectiveness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 13, 2021, 6:00 AM UTC

Instead of opting for third-party tools, brands can use Instagram's in house feature to analyse how well their content is performing on the app.

Instagram Insights offers analytics on posts, stories, IGTV, live videos, reels and highlight albums. Using Insights, marketers can identify posts with the highest engagement. Marketers can also see what hashtags their competitors use on the app.

As for Instagram Stories, Insights help brands measure completion rates - the number of customers who have seen the entire thing. Along with views and engagement, Instagram Insights enable brands to analyse if their IGTV videos are too long to hold users' attention span.

Simultaneously, Insights offer KPIs to reveal how effective the brand's live video posts were. They measure the video's reach or how many users interacted with the brand during the life.

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