Brands must use Instagram to build robust content marketing campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 16, 2021, 2:18 PM UTC

With over 1.3 billion monthly users globally, Instagram is an alluring platform for marketers.

Instagram has moved from a purely photo-sharing app to a site offering video, shopping and messaging capabilities.  Brands must start by including a strong CTA in their account bios to generate leads and engage audiences. They can even schedule up to 25 photo and video posts within 24 hours.

Focus on making posts visually attractive by developing a signature aesthetic and stylized imagery. Use relevant branded and community hashtags to boost reach and foster organic conversation, respectively. Focus on making brand content fun and set definite rules for interaction on the Instagram account.

Fun content encourages audience interaction and leads them to share their own experiences with the brand. Use new Instagram features like live rooms, stickers, video remixes and text overlays to enhance the accessibility of their content and boost audience engagement.

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