Britons wish retailers make it easier to buy ethically and sustainably

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 16, 2021, 12:38 PM UTC

Priorities, lifestyles, and variables impacting time and money were highlighted in a recent Netmums’ poll of families throughout the UK.

In 2021, 34% of parents in the UK have switched brands, and 59% value delivery efficiency and cost the most, as per the report. Price is the top consideration of 65% of respondents.

“Equal opportunities” for their children was ranked first among family priorities by 82% of parents, followed by regulating screen time (76%) and environmental/climate change (65%). 66% of parents want businesses and retailers to make it easier to buy ethically and sustainably, compared to 75% in 2019.

Family health and wellbeing is the first consideration for 98% of UK families. 68% of families want to devote more to family events/entertainment, and 61% want to get fitter, indicating that they are now more focused on enhancing familial bonds and self.

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