Communications leaders expect to become dependent on digital and the technological landscape to evolve, according to Institute for Public Relations and PR NEWS.
63% of communications leaders consider their department’s structure to be effective, with only 46% finding the structure to be satisfactory. For the last two years, 81% of respondents found their responsibilities to have increased. Another 71% expect the increase to continue in the next two.
48% of respondents anticipate more responsibilities but insufficient manpower, funding, or resources. Media relations (86%), social media (80%), and crisis/risk communications (75%) among others are some of the functions the respondents are responsible for.
At 69%, the communication function is most often combined with marketing. This is followed by public affairs (45%), advertising (44%) and more. PR pros want more resources, for their roles to be better structured and classified, among other things.
[3 minute read]
