Incorporate niche-specific video tags to boost search ranking on YouTube

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 23, 2021, 1:14 AM UTC

Tools like TunePocket can help brands discover appropriate tags for their YouTube videos.

Because tags serve as descriptors to help the YouTube algorithm categorise and rank content, using tags can aid in the discovery and indexing of videos, as well as boost visibility in search results. Brands can add tags in the “Content” section of their YouTube accounts, via the “Details”, and “Show more” options.

Including popular keywords relevant to the brand’s niche is recommended to enhance video performance. Avoid adding too many keywords in tags and use relevant trending tags from the auto-suggest option in YouTube’s search bar to prevent the account from getting suspended.

Adding specific brand-related keywords as tags can also help marketers improve search ranking on YouTube. To boost the likelihood of videos reaching audiences, use synonyms as substitute tags for various topics and subjects.

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