Marketers can now sponsor and promote already well-performing TikTok videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 24, 2021, 5:45 PM GMT+0

TikTok’s latest ad update helps brands make the best of organic content as well as user-generated content (UGC).

With Spark Ads, marketers can add the brand’s link to TikTok videos that have already engaged audiences and garnered impressive likes, shares and comments. Users will then be able to click on the CTA buttons on the spark ad to visit the brand’s landing page.

Similarly, brands can use spark ads to promote content created by their employees. For instance, gaming app Lanslot promoted videos shot by their own CEO. Marketers can also collaborate with influencers to promote their TikTok videos and engage broader audiences.

To include spark ads in their marketing campaigns, brands must first identify which TikTok video to sponsor. Next, approach the content creator to advertise on their videos for a window of either seven, 30 or 60 days.

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