Include testimonials in social posts to offer value to customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 25, 2021, 1:45 AM GMT+0

Developing social media posts with a consistent visual language helps deliver a memorable experience.

To create engaging social media content, brands could do well to conduct market research to inform creative decisions. Gather insights about the target audience and the social networks on which they are most active, and to create emotionally resonant messages with relevant calls-to-action (CTAs).

Creating aesthetically pleasing posts with compelling information that looks native to platform helps retain attention non-intrusively. Place creative assets like logo and branding upfront in the post and showcase the product to improve brand awareness.

Incorporating fun facts, testimonials, and addressing customer queries through social media posts is recommended to offer value, educate prospects, and boost interaction. Inject humour, product use cases, as well as CTAs like “Shop Now” to entertain consumers and prompt immediate action.

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