Brands must leverage AMP optimisers to optimise AMP for Core Web Vitals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2021, 5:15 PM UTC

Studies show Accelerated Mobile Pages (AMP) are five times more likely to pass Core Web Vitals (CWV) update than non-AMP pages.

With Google prioritising users’ page experience, companies should optimise their AMPs for CWV to improve search rankings. To optimise AMP for CWV, companies should first invest in a hosting server that delivers content without lag.

Brands should make sure their hosting server can deliver content accurately in case of sudden traffic surges. Using a content delivery network can further help brands effectively serve audiences across the world.

Brands can use a CMS with a built-in AMP optimiser or build custom integration on Node.js, PHP or Python. Using AMP optimiser lets brands serve AMP pages exactly like Google-served AMP Cache pages. It keeps the page performance intact and optimises the page automatically. Further, use font-display description to tackle delays during rendering and content shift.

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