Pandemic-influenced increased gaming habits are likely to stay: Study

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2021, 4:47 PM UTC

A Samsung Ads Europe report found the time spent gaming on Samsung TVs had increased by around 15% from January 2020 to June 2021.

On average, the gameplay time has increased from one hour and 13 minutes in January last year to one hour and 24 minutes in June this year. The study further indicates that the lockdown-influenced gaming habit is likely to stay even after the pandemic.

Samsung Ad Europe’s vice-president Alex Hole said, “We’ve seen substantial growth in time spent gaming on our TVs across the UK during the last 18 months, reflecting the growing popularity and accelerated rise of gaming globally.” Hole further added that the overlap between dedicated gamers and heavy streamers on Samsung TVs creates new opportunities for advertisers.

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