Develop Always-on influencer marketing to campaigns to engage B2B influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 31, 2021, 9:11 AM UTC

B2B marketers who use Always-On influencer programmes are 12 times more successful than marketers with sporadic engagement.

During the pandemic, B2B marketers are increasingly turning to digital-first models and influencer engagement methods in place of field marketing, real-world events, and trade shows. Brands may engage B2B influencers to raise brand awareness, credibility, demand, and leads, among other things.

To deploy Always-on marketing, create campaign-level activations, use data to track, engage, and achieve shared goals between the brand and influencers. Brands can adopt LinkedIn's always-on activations like influencer interviews, influencer social content, eBook contributions, conference mixers, and more to engage B2B influencers effectively.

96% of B2B marketers believe influencer marketing will "come out", and 74% feel influencer marketing impacts customers' experiences. With an Always-on approach, 75% of B2B marketers have increased brand content views and improved brand content credibility (70%).

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