Consider modern consumer behaviour before developing B2B targeted inbound strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 07, 2021, 3:31 PM UTC

Over 70% of the B2B buying process is covered online before a purchase is completed.

Earlier, sales representatives played the most crucial role in the consumer journey as they acted as the knowledge base for the product or service in question. But, modern buyers are searching online and comparing solutions before making a purchase. So, B2B companies must consider these new consumer habits before developing their targeted inbound lead generation strategies.

Due to the widely connected social world, modern B2B buyers have an in-depth relationship with technology and a clear idea about what they want. To be relevant in such an evolving scenario, businesses must take a data-driven approach and invest in inbound marketing.

The spokesperson of Adjossible – a Utah-based digital marketing company – said, “B2B businesses that invest in inbound marketing can attest to the benefits that it offers, especially to B2B lead generation.” The spokesperson further explained that the ROI is higher in this case than traditional marketing because inbound marketing is aligned with the buyer journey.

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