IOC chief proposes a default cookie tracking setting

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 07, 2021, 1:01 PM UTC

Earlier attempts of integrating user privacy preferences were dismissed citing lack of industry support.

To simplify consent gathering, the UK's outgoing information commissioner, Elizabeth Denham, is supporting the option for setting up "lasting" cookie preferences, at the browser/device level. Denham asked her G7 counterparts to work on the idea of allowing web users to select a default privacy option across browsers, apps, and devices.

Users can set long-term generic cookie preferences than setting consent for each website, as per an IOC spokeswoman. Denham is scheduled for a virtual meeting with her counterparts in the US, Canada, Japan, France, Germany, and Italy to engage them with the “idea” of a lasting cookie preference.

Privacy groups like noyb (Europe) has pitched similar ideas in the past. If the reforms in the UK get implemented, Britons could opt for a default tracking option and lower cookie-fatigue.

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