Twitter is considering fortifying its privacy walls and giving users more control

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 07, 2021, 3:34 PM UTC

The American micro-blogging site is either conceptualising or will soon start testing four new privacy-centric products.

Twitter is currently looking at new privacy features that will enable users to decide who can see their posts and give more power to users over their follower lists. It is planning to launch four such privacy-centric features in the coming years.

One of those upcoming products would let users remove people whom they do not want to follow them. The new Twitter feature would also enable users to archive tweets and hide them.

The micro-blogging site has recently carried out a test on “downvoting” tweets within a conversation. It is now looking to be doing another test on the subject, leaving a public conversation entirely. Additionally, Twitter is also planning to let users precisely select who could see the tweets they like.

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