Use vendors with comprehensive data protection policies to mitigate cyberattacks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 10, 2021, 2:40 PM UTC

Human error is responsible for more than 80% of successful data breaches.

As the global digital marketing industry proliferates - It is currently valued at $305 billion - cyberattacks are also increasing. And with the amounts of data being handled rising exponentially, reports of cyberattacks have also been growing.

Many SMEs have also been victims of cyberattacks in the last year. According to Hiscox, 23% of SMEs were attacked in 2020, and one in six felt cyber attacks threatened their survival due to the attacks.

Working with vendors who have comprehensive data protection policies should be a key priority for marketers who use various third-party solutions, platforms, and APIs. Juta Gurinaviciute, CTO at NordVPN Teams, states brands should invest in cybersecurity training to help employees “recognise threats and follow safe online practices”.

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