Retailers need to offer more personalised experiences: Study

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 13, 2021, 4:45 PM GMT+0

Around 74% of customers feel frustrated when website content is not personalised.

This piece highlights important statistics and trends around personalisation that businesses need to know in 2021. A whopping 91% of customers say they are more likely to purchase from brands that provide them with relevant offers and recommendations. More than half of online shoppers also reported that they are more likely to return to a website that recommends suitable products.

Around 36% of customers believe retailers need to do more to offer personalised experiences. A majority of customers would also stop buying from a brand that leverages poor personalisation tactics.

According to Adweek, personalisation can reduce customer acquisition costs by up to 50% while increasing marketing spends efficiency by up to 30%. Additionally, 80% of frequent shoppers shop only with companies that personalise the experience.

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