Paid social media ads can help travel brands retarget site visitors

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 14, 2021, 1:27 AM UTC

Tourism companies must offer consumers a chance to “escape” by advertising trips via social media ads.

Businesses in the travel, hospitality and tourism sector looking to engage travellers and boost ROI should create and execute social media marketing campaigns. Promoting on social media can help brands attract new customers, as people turn to social media for information about travel, hotels, and more.

Create posts with compelling captions, images, and humour to portray a brand’s personality, increase interaction and expand reach. Writing SEO optimised blogs promoting key selling points can help brands appeal to social media users and attract potential travel consumers.

Target site visitors and advertise tourism products like weekend getaways via paid social ads, geo-tagging, and hashtags. Leverage email and SMS marketing to gather consumer data to run personalised travel campaigns and offer discounts on trips and stays.

Read the original article

[3 minute read]