Prioritise mobile experience to reduce shopping cart abandonment rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 14, 2021, 5:03 PM UTC

Studies show that mobile searches equate to around 60% of all online searches.

As of February this year, mobile activity made up 56% of all online traffic. These numbers indicate that mobile phones are the most preferred and convenient way to view information online. But, while the ecommerce conversion rate on mobile devices is only 2.25%, the conversion rate on the desktop is around 4.81% - indicating that businesses have not optimised their online checkout for mobile devices.

Adopting innovative solutions and prioritising mobile experiences can help ecommerce companies drive conversions and reduce cart abandonment rates. Along with optimising mobile shopping experiences, online retail businesses should offer features like card payment, digital wallet, POS lending, or Buy Now, Pay Later (BNPL) services to smoothen the checkout process.

Apart from ensuring frictionless checkout processes, businesses must leverage innovative technologies to combat potential fraud and abuse related risks. They can also collaborate with ecommerce protection platforms like Signifyd to optimise transaction experience and reduce the chances of fraud and abuse.

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