Pinterest offers in-app shopping tools to more countries like Austria and Italy now

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2021, 5:31 PM UTC

The American image-sharing and social media platforms are expanding in-app shopping features to more regions.

Pinterest first launched its in-app shopping tools in the US and then expanded to the UK last year. Around eight months later, the company expanded its offerings to Australia, Germany, Canada and France.

Now, users in countries including Austria, Italy, Brazil, Mexico, Spain, Switzerland and the Netherlands can experience Pinterest’s in-app shopping features. This in-app shopping feature provides a direct linkage between Pin content and product purchase option. It would enable brands to drive Pinners from browsing to buying directly from the app. 

With these updates, Pinterest is looking to frame itself as a “discovery platform” focusing on artisan products. Pinterest is becoming a digital shopping mall, with evolving product experiences and promotion tools – helping brands connect with potential customers.

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