Sharing unique experiences via content can help brands enhance content marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2021, 2:33 AM UTC

Conduct monthly performance reviews to gather insights to repurpose content that works well.

To develop high-converting content marketing campaigns that help stand out from competitors, brands must incorporate core values and distinctiveness into the content creation process. Consistently producing content can help businesses reach and build new audiences, as well augment credibility in the industry.

Draft content that displays the brand’s unique experiences, viewpoints, values, and innovation to increase engagement, instead of writing content just for selling. Developing a flexible content marketing plan can help businesses adopt strategies that have been previously successful and assess goals like conversions.

Paid tools can help brands create, optimise, and scale their content creation processes. To increase sales, it is recommended that marketers create original content, optimise it, and outsource cumbersome workflows and tasks.

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