Brands must set social media goals that are relevant, measurable and time-bound

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2021, 11:32 AM UTC

While creating plans for online engagement, marketers must see which platforms are most relevant to their target audiences.

Marketers should begin by understanding their audiences better. This understanding will help the brand identify weaknesses, which will help in offering tailor-made solutions. While setting social media marketing goals, determine what precisely the brand wants to achieve. Use the right metrics to measure the engagement and ensure the goals set are relevant to the overall business strategy.

Examine what worked for the brand’s online engagement tactics in the past. Similarly, understand which online channels the target audience frequents the most and whether the brand marks its presence on all relevant platforms. Create a social media plan that details the kind of posts to create and when exactly to publish it.

While determining which platforms to engage customers on, brands must first check the number of followers on each social media channel. Analyse whether online interactions give the brand a proportional increase in follower growth. This data will help marketers set realistic goals when it comes to enhancing reach online.

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