Adopting environmentally-friendly practices helps ecommerce brands boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 20, 2021, 8:59 AM GMT+0

Voice shopping consumers are expected to grow 55% by 2022, as more consumers use smart speakers.

The following ecommerce trends, shared by Red Website Design, should be considered by brands aiming to increase their ecommerce sales this year. Online stores and brands must develop robust marketing strategies to retain one-time shoppers for further transactions.

With ecommerce offering perks like convenience, the number of consumers expected to shop online is predicted to grow. Brands should offer user-friendly shopping experiences and offer tailored packaging to attract prospects. Social commerce can increase brand exposure, as platforms like Instagram and Facebook are offering ecommerce capabilities.

Creating mobile-friendly shopping experiences, personalising customer interaction across multiple channels, and offering varied payment options can boost ecommerce sales. Leverage AI and highlight green selling efforts in ecommerce to attract eco-conscious consumers and streamline workflows.

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